Blog

By Craig GreiweNovember 26, 2020

Couples Therapy for the Democratic Party: How Conor Lamb and AOC Working Together Could Benefit All of America

As published in Grid Daily, November 11, 2020 at https://gritdaily.com/couples-therapy-for-the-democratic-party-how-conor-lamb-and-aoc-coming-together-could-benefit-all-of-america Not one day into President-Elect Biden’s tenure, and the tenuous cease-fire between progressives and moderates […]

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By Craig GreiweNovember 26, 2020

Voters Buy Tide, Too

As published in Grit Daily at https://gritdaily.com/campaigns-are-based-on-the-wrong-data-and-making-the-wrong-decisions/ Campaigns are based on the wrong data and making the wrong decisions There is a consistent drumbeat of […]

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By Craig GreiweJuly 23, 2020

COVID-19 & The Six Stages of Societal Change: A map of the intersection of current events, human behavior, and likely societal impact based on prior research and current consumer behavior

The Six Stages of (Game-Changing) Crisis Impact on Society Depending on the size and scale of the event, one or more of these stages may […]

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By Craig GreiweJuly 23, 2020

Decisions, Decisions: Challenges confronting businesses and brands in a multi-crisis world and the framework to move forward

Imagine if only half of America had undergone World War II. Imagine if only half of America had experienced the Global War on Terror. What […]

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By Craig GreiweJuly 22, 2020

A Tale Of Two Countries: How Marketers and Advertisers Can Bridge A Multi-Crisis World

Imagine if only half of the country had experienced the Great Depression or World War II. Imagine if only half the country experienced September 11, […]

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By Craig GreiweJuly 22, 2020

Understanding “The Six Stages Of Societal Change” Surrounding The Global Crisis Will Help The Country Navigate Its Way Through The COVID-19 Pandemic

The impact of COVID-19 is clearly deep and substantial.  But our policymakers seem content to argue only over immediate decisions, without agreeing to one, fundamental […]

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