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I help leaders make the right decisions.

One thing never changes: big decisions confront leaders every day.

I guide my clients and friends to make The Safest Boldest Decision—the most decisive move against the opportunity cost of risk.

My process helps you move forward and control your future instead of reacting to it.

More About Me

Philosophies


  • Make the safest, boldest decision
  • Diversify your information flow
  • This is not a crisis-driven world
  • Control the narrative
  • Give me something new
  • Listen to the assistants
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Clients


Writings


By Craig GreiweDecember 28, 2020

Leadership in the Time of Covid

Life has been chaos for not only Americans but the entire world as we continue to weather this pandemic. And the workplace is no different. […]

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By Craig GreiweNovember 26, 2020

Couples Therapy for the Democratic Party: How Conor Lamb and AOC Working Together Could Benefit All of America

As published in Grid Daily, November 11, 2020 at https://gritdaily.com/couples-therapy-for-the-democratic-party-how-conor-lamb-and-aoc-coming-together-could-benefit-all-of-america Not one day into President-Elect Biden’s tenure, and the tenuous cease-fire between progressives and moderates […]

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By Craig GreiweNovember 26, 2020

Voters Buy Tide, Too

As published in Grit Daily at https://gritdaily.com/campaigns-are-based-on-the-wrong-data-and-making-the-wrong-decisions/ Campaigns are based on the wrong data and making the wrong decisions There is a consistent drumbeat of […]

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By Craig GreiweJuly 23, 2020

COVID-19 & The Six Stages of Societal Change: A map of the intersection of current events, human behavior, and likely societal impact based on prior research and current consumer behavior

The Six Stages of (Game-Changing) Crisis Impact on Society Depending on the size and scale of the event, one or more of these stages may […]

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By Craig GreiweJuly 23, 2020

Decisions, Decisions: Challenges confronting businesses and brands in a multi-crisis world and the framework to move forward

Imagine if only half of America had undergone World War II. Imagine if only half of America had experienced the Global War on Terror. What […]

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By Craig GreiweJuly 22, 2020

A Tale Of Two Countries: How Marketers and Advertisers Can Bridge A Multi-Crisis World

Imagine if only half of the country had experienced the Great Depression or World War II. Imagine if only half the country experienced September 11, […]

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