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By Craig GreiweDecember 28, 2020

Leadership in the Time of Covid

Life has been chaos for not only Americans but the entire world as we continue to weather this pandemic. And the workplace is no different. […]

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By Craig GreiweNovember 26, 2020

Couples Therapy for the Democratic Party: How Conor Lamb and AOC Working Together Could Benefit All of America

As published in Grid Daily, November 11, 2020 at https://gritdaily.com/couples-therapy-for-the-democratic-party-how-conor-lamb-and-aoc-coming-together-could-benefit-all-of-america Not one day into President-Elect Biden’s tenure, and the tenuous cease-fire between progressives and moderates […]

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By Craig GreiweNovember 26, 2020

Voters Buy Tide, Too

As published in Grit Daily at https://gritdaily.com/campaigns-are-based-on-the-wrong-data-and-making-the-wrong-decisions/ Campaigns are based on the wrong data and making the wrong decisions There is a consistent drumbeat of […]

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By Craig GreiweJuly 23, 2020

COVID-19 & The Six Stages of Societal Change: A map of the intersection of current events, human behavior, and likely societal impact based on prior research and current consumer behavior

The Six Stages of (Game-Changing) Crisis Impact on Society Depending on the size and scale of the event, one or more of these stages may […]

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By Craig GreiweJuly 23, 2020

Decisions, Decisions: Challenges confronting businesses and brands in a multi-crisis world and the framework to move forward

Imagine if only half of America had undergone World War II. Imagine if only half of America had experienced the Global War on Terror. What […]

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By Craig GreiweJuly 22, 2020

A Tale Of Two Countries: How Marketers and Advertisers Can Bridge A Multi-Crisis World

Imagine if only half of the country had experienced the Great Depression or World War II. Imagine if only half the country experienced September 11, […]

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Media Coverage


Craig Greiwe Invites Los Angeles to Rise Together

Los Angeles as we know it is changing. Like all things, it is constantly growing, shaped by circumstances both internal and external. However, not all change is good if met with nothing more than apathy to guide it. Today’s guest on the L.A. Weekly weekly podcast is working to replace that apathy with attention, to ensure a better future for ourselves, our community and our city. In this podcast, our host and publisher Brian Calle sits down with Craig Greiwe, co-founder of Rise Together, a new civic-minded nonprofit in Los Angeles. In addition to his work in the community, Greiwe is known for his current role as Chief Strategy Officer of Rogers & Cowan/PMK, one of the country’s largest blue-chip marketing and strategy firms where he leads marketing, consumer and strategy efforts.

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Leadership In The Time Of Covid

Life has been chaos for not only Americans but the entire world as we continue to weather this pandemic. And the workplace is no different. Where we work, and how we work, is undergoing just as much transformation as the rest of the country. Covid-19 has brought into greater relief that the solutions we already know about leadership are still the most important lessons we can embrace in the workplace. As we close in on the end of the year, here’s a checklist of the best lessons from leadership I’ve found.

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Marketing Pro Craig Greiwe On How The Biggest Personalities, Media Houses Like Lionsgate Can Grow During The Pandemic

The pandemic devastated the global economy, forcing businesses and content providers to rethink their marketing and communications strategies. In unpacking how the biggest personalities and organizations like Lionsgate, DreamWorks, AMC,, Facebook, and others are capitalizing on pandemic disruptions and scaling reach, Benzinga chatted with Craig Greiwe, the chief strategy officer at Los Angeles-based marketing and communications agency Rogers & Cowan PMK, a division of Interpublic Group of Companies Inc..

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How To Advertise On Streaming Video Platforms: 14 Essential Tips

The pandemic has seen many people camping out in front of their televisions and other streaming devices. More individuals than ever before now spend large amounts of time binge-watching their favorite streaming video content. In an environment so ripe for reaching target audiences, streaming ad spend has increased this year and is still on the rise. Advertising on streaming services, also known as over-the-top advertising, is distinct from its television counterpart in many ways. Taking the same, standard approaches to creating ads for this space may not be as effective. We asked members of Forbes Agency Council to give us their No. 1 piece of advice for brands thinking about OTT advertising on streaming platforms. Here, 16 agency professionals weigh in on what businesses should keep in mind when investing in this marketing channel.

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Forbes – 11 Smart Ways To Land Global Sponsorships For Branded Events

Sponsorships play a vital part in extending the reach of branded events. That’s why event marketers often seek to partner with companies that have established fan bases to help promote their events. Aside from streamlining outreach to an existing demographic, these partnerships also lend credence and status to the event. Ideally, the goal would be to land a global partnership with a major brand, but this is easier said than done.

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Forbes – 15 Marketing Strategies To Make The Most Of Customer Testimonials

It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position. Your company can promote its offerings and leverage peer-to-peer trust by amplifying customer testimonials and mobilizing organic brand ambassadors.

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Awards


Bulldog Awards

2020 Wow Campaign, Silver; 2019 Agency Professional under 40, Silver; 2018 Agency Professional under 40, Gold

Cannes Lions

2019 Grand Prix for Entertainment, 3 Gold, 1 Silver

Cynopsis digital

2017, 2018, 2019 “Digital It List;” 2018 Adtech Tool of the Year

Digiday

Agency-Client Collaboration of the Year, 2018 Finalist, 2019 Winner, 2020 Winner; Content Marketing Agency of the Year, 2019 Finalist, 2020 Winner

IN2 Sabre Awards

2019, Innovator of the Year, Finalist

PR News

2018, Marketer of the Year, Winner; 2018, Digital Firm of the Year, Winner; 2018 Digital Leader of the Year, Finalist; 2018 Marketing Team of the Year, Finalist; 2018, Digital Video of the Year, Winner; 2018 Brand Campaign of the Year, Winner; 2018 Viral Campaign of the Year, Winner

PR Week

2019, Agency Professional of the Year, Finalist; 2018 Marketer of the Year, Finalist

PRovoke

2020 Entertainment Campaign of the Year, Winner; 2020 Digital Media Agency of the Year, Finalist; 2020 Entertainment Campaign of the Year, Finalist; 2020 Special Event of the Year, Finalist

Variety

2019 Digital Impact Report