Media

Shoutout WeeklyMay 6, 2021

Meet Craig Greiwe: Chief Strategy Officer R&C PMK and Co-Founder, Rise Together LA

We had the good fortune of connecting with Craig Greiwe and we’ve shared our conversation below. Hi Craig, how has your background shaped the person you are today? Although I’m a nearly-native Angeleno of 20 years, I grew up in rural Indiana, surrounded on three sides by cornfields and the fourth side, by a dirt road and a forest. Poverty wasn’t just a news headline, it was a profoundly personal and real experience. I know the feeling of standing in the grocery store, trying to find the sandwich that had a little more meat in it so that I could split it in half to eat across two days instead of one. I know hunger pains, and desperation. The choice between food and clothing. The need to work full time as soon as the law would allow, or even before. Why does that matter? Because every choice, every dollar, every decision mattered. Even the tiniest mistake could spell doom in the form of hunger, missed rent, or a car repair beyond reach. I became thoughtful and careful because I had to. I made bold decisions because I had to. I was kind because no one was kind to me. I believed in what I said, and I tried to do the right thing because life was hard, and you didn’t need to make it harder. And I carried that same thoughtful, careful, ethical approach to life with me as I grew up. Now, although I’m a senior executive in my field, I have a comfortable income, and I no longer face desperate choices, I am still the same person. I am thoughtful, bold, and careful. I am empathetic and kind. I am focused on the needs of others and how we meet them with innovation. “It’s too hard,” is never a response when trying to solve a problem. And for that, I am a better businessman, better marketer, and better person. Growing up in desperation made me understand that all the choices we make, and how they impact others, matter.

How'd You Get Here PodcastMay 6, 2021

How’d You Get Here Podcast with Craig Greiwe

Angelo and Tony sit down with Craig Greiwe, Chief Strategy & Transformation Officer at Rogers & Cowan/PMK, a powerhouse talent representation agency based in Los Angeles. How does this guy go from farmlands in Indiana to the City of Angels?

KFI - John & Ken ShowApril 28, 2021

John & Ken Show – with Craig Greiwe on Rise Together

Craig Greiwe, the Chief Strategy and Transformation Officer from Rogers and Cowan comes on the show to discuss what he is going to be doing to try to save the city of Los Angeles from its terrible public officials.

Thrive GlobalFebruary 19, 2021

How To Avoid Burnout & Thrive In Marketing with Craig Greiwe & Kage Spatz

As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Craig Greiwe.

LA WeeklyFebruary 18, 2021

Craig Greiwe Invites Los Angeles To Rise Together

Los Angeles as we know it is changing. Like all things, it is constantly growing, shaped by circumstances both internal and external. However, not all change is good if met with nothing more than apathy to guide it. Today’s guest on the L.A. Weekly weekly podcast is working to replace that apathy with attention, to ensure a better future for ourselves, our community and our city. In this podcast, our host and publisher Brian Calle sits down with Craig Greiwe, co-founder of Rise Together, a new civic-minded nonprofit in Los Angeles. In addition to his work in the community, Greiwe is known for his current role as Chief Strategy Officer of Rogers & Cowan/PMK, one of the country’s largest blue-chip marketing and strategy firms where he leads marketing, consumer and strategy efforts.

LA WeeklyFebruary 18, 2021

Craig Greiwe Invites Los Angeles to Rise Together

Los Angeles as we know it is changing. Like all things, it is constantly growing, shaped by circumstances both internal and external. However, not all change is good if met with nothing more than apathy to guide it. Today’s guest on the L.A. Weekly weekly podcast is working to replace that apathy with attention, to ensure a better future for ourselves, our community and our city. In this podcast, our host and publisher Brian Calle sits down with Craig Greiwe, co-founder of Rise Together, a new civic-minded nonprofit in Los Angeles. In addition to his work in the community, Greiwe is known for his current role as Chief Strategy Officer of Rogers & Cowan/PMK, one of the country’s largest blue-chip marketing and strategy firms where he leads marketing, consumer and strategy efforts.