Bold Moves

Just some of the work I’ve been privileged to lead. Hover to learn more...


Shifting Kobe Bryant from the world’s greatest athlete to a pre-eminent storyteller for children—winning an Oscar and delivering 5 New York Times Best Seller Books in under 16 months

Verizon Media

Debuting Verizon Media’s rebrand and consumer offering, with the first-ever branded content and AR experience at the UN General Assembly; a social-good theatrical film to global audiences; a #1 music video on climate change; and winning the Digital Media Brand of the Year.

Johnson & Johnson

Set the standard for marketing and distributing brand-funded content with the first-ever selection by the Cannes Film Festival & a groundbreaking marketing campaign


Delivering a 400% ROI for the critically-savaged movie Gotti by redefining consumer targeting and messaging, including through a new digital adtech that virtually eliminated fraud and creative that drew stronger emotional reactions


Redefining teams from the start to drive creative perspective and differential POV– with a staff that is 65% female, 50% people of color, and 35% LGBT.

Girl Scouts of the USA

Created and led a new media company, the first wholly-owned for-profit subsidiary of a major national non-profit, successfully launched in the middle of the pandemic.


Created and led award-winning pandemic response programs, including Feeding the Frontlines and Comeback Coach, which helped tens of thousands of small businesses

Rise Together

Created the fastest growing grassroots movement towards change and common sense in LA, shifting public sentiment 40 points in under 12 months

Case Studies

A deeper dive into my latest works


Breaking the mold of content marketing and non-profits

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Change the way people see climate change

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Redefine branded content and social good

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Make climate change "trend"

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Turn America's most famous athlete into America's most famous storyteller

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Turns a box office bomb into box office gold

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Doubled box office projections with groundbreaking technology

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Dear Basketball

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