Just some of the work I’ve been privileged to lead. Hover to learn more...
Shifting Kobe Bryant from the world’s greatest athlete to a pre-eminent storyteller for children—winning an Oscar and delivering 5 New York Times Best Seller Books in under 16 months
Debuting Verizon Media’s rebrand and consumer offering, with the first-ever branded content and AR experience at the UN General Assembly; a social-good theatrical film to global audiences; a #1 music video on climate change; and winning the Digital Media Brand of the Year.
Set the standard for marketing and distributing brand-funded content with the first-ever selection by the Cannes Film Festival & a groundbreaking marketing campaign
Delivering a 400% ROI for the critically-savaged movie Gotti by redefining consumer targeting and messaging, including through a new digital adtech that virtually eliminated fraud and creative that drew stronger emotional reactions
Redefining teams from the start to drive creative perspective and differential POV– with a staff that is 65% female, 50% people of color, and 35% LGBT.
Created and led a new media company, the first wholly-owned for-profit subsidiary of a major national non-profit, successfully launched in the middle of the pandemic.
Created and led award-winning pandemic response programs, including Feeding the Frontlines and Comeback Coach, which helped tens of thousands of small businesses
Created the fastest growing grassroots movement towards change and common sense in LA, shifting public sentiment 40 points in under 12 months
A deeper dive into my latest works
Breaking the mold of content marketing and non-profitsWatch the case study
Change the way people see climate changeWatch the case study
Redefine branded content and social goodWatch the case study
Make climate change "trend"Watch the case study
Turn America's most famous athlete into America's most famous storytellerWatch the case study
Turns a box office bomb into box office goldWatch the case study