Just some of the work I’ve been privileged to lead. Hover to learn more...
Shifting Kobe Bryant from the world’s greatest athlete to a pre-eminent storyteller for children—winning an Oscar and delivering 5 New York Times Best Seller Books in under 16 months
Debuting Verizon Media’s rebrand and consumer offering, with the first-ever branded content and AR experience at the UN General Assembly; a social-good theatrical film to global audiences; a #1 music video on climate change; and winning the Digital Media Brand of the Year.
Bringing Johnson & Johnson into the content world to build and share its brand equity by delivering them the first-ever official selection for a branded content film by the Cannes Film Festival
Delivering a 400% ROI for the critically-savaged movie Gotti by redefining consumer targeting and messaging, including through a new digital adtech that virtually eliminated fraud and creative that drew stronger emotional reactions
Redefining teams from the start to drive creative perspective and differential POV– with a staff that is 65% female, 50% people of color, and 35% LGBT.
A deeper dive into my latest works
Change the way people see climate changeWatch the case study
Redefine branded content and social goodWatch the case study
Make climate change "trend"Watch the case study
Turn America's most famous athlete into America's most famous storytellerWatch the case study
Turns a box office bomb into box office goldWatch the case study
Doubled box office projections with groundbreaking technologyWatch the case study