The World According to Craig Podcast – Episode 9 – The Inside Baseball on the Future of Moviegoing

Did you know the art of moviegoing is based on science? And the predictions about who goes where and why live with experts like Derek McLay, a box office expert who also happens to be an expert in people and experiences. Get the serious inside baseball on the future of movies in this week’s episode. A lot of people think that COVID-19 has upended everything we know about going to the movies. Expert Derek McLay joins us to say the opposite. Expertise is looking backward to look forwards, and it turns out the past tells us that people want an experience, and the experience of going out to the movies isn’t going away anytime soon. Movies are part of who we are, and also one of the most affordable experiences for families, couples, and individuals. So when we can get out of the house, you can bet we’ll have popcorn in hand. Want to know more about how it all works and the science behind it? Get ready for a deep dive with the engineering behind the art and an inside POV to see if the future is bright or bleak.

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