PR Daily – Why brands must focus on their relationship to consumers’ needs
An interview with PR Daily. Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Read the ArticleForbes – Big Picture Thinking in Niche Expertise
An interview with Forbes on the need for big picture thinking, even in niche subject matter expertise.
Read the ArticleWalk Away from Social Media & Bad Bosses
Alan has a visit with Craig Greiwe - Craig says that social media is really just an advertising platform and can be bad for you. You think you are on there to reconnect with an old friend or family member, but the site is just using them to be able to show you advertisements. They talk about how ads used to be high quality, generalized ads, but now they are using shock trooper tactics to get you to click on the ad. We could have a lot better content on these sites, if we were able to focus on exactly what people want. There is too much content out there right now and it clutters up target advertising.
Read the ArticleCouples Therapy for the Democratic Party: How Conor Lamb and AOC Working Together Could Benefit All of America – Grit Daily OpED
An Op-Ed on how working together, regardless of party, can help America.
Read the ArticleAuthority Magazine @ Medium – Craig Greiwe of Rogers & Cowan/PMK: 5 Non-Intuitive Marketing Strategies To Grow Your Marketing Career
An interview on leadership lessons with Authority Magazine @ Medium.
Read the ArticleVoters Buy Tide, Too – Grit Daily OpEd
An analysis of good and bad data in election campaigns, and how a consumer-first approach is for more than just brands.
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