Craig Greiwe Invites Los Angeles to Rise Together

Los Angeles as we know it is changing. Like all things, it is constantly growing, shaped by circumstances both internal and external. However, not all change is good if met with nothing more than apathy to guide it. Today’s guest on the L.A. Weekly weekly podcast is working to replace that apathy with attention, to ensure a better future for ourselves, our community and our city. In this podcast, our host and publisher Brian Calle sits down with Craig Greiwe, co-founder of Rise Together, a new civic-minded nonprofit in Los Angeles. In addition to his work in the community, Greiwe is known for his current role as Chief Strategy Officer of Rogers & Cowan/PMK, one of the country’s largest blue-chip marketing and strategy firms where he leads marketing, consumer and strategy efforts.

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Leadership In The Time Of Covid

Life has been chaos for not only Americans but the entire world as we continue to weather this pandemic. And the workplace is no different. Where we work, and how we work, is undergoing just as much transformation as the rest of the country. Covid-19 has brought into greater relief that the solutions we already know about leadership are still the most important lessons we can embrace in the workplace. As we close in on the end of the year, here’s a checklist of the best lessons from leadership I’ve found.

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Marketing Pro Craig Greiwe On How The Biggest Personalities, Media Houses Like Lionsgate Can Grow During The Pandemic

The pandemic devastated the global economy, forcing businesses and content providers to rethink their marketing and communications strategies. In unpacking how the biggest personalities and organizations like Lionsgate, DreamWorks, AMC,, Facebook, and others are capitalizing on pandemic disruptions and scaling reach, Benzinga chatted with Craig Greiwe, the chief strategy officer at Los Angeles-based marketing and communications agency Rogers & Cowan PMK, a division of Interpublic Group of Companies Inc..

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How To Advertise On Streaming Video Platforms: 14 Essential Tips

The pandemic has seen many people camping out in front of their televisions and other streaming devices. More individuals than ever before now spend large amounts of time binge-watching their favorite streaming video content. In an environment so ripe for reaching target audiences, streaming ad spend has increased this year and is still on the rise. Advertising on streaming services, also known as over-the-top advertising, is distinct from its television counterpart in many ways. Taking the same, standard approaches to creating ads for this space may not be as effective. We asked members of Forbes Agency Council to give us their No. 1 piece of advice for brands thinking about OTT advertising on streaming platforms. Here, 16 agency professionals weigh in on what businesses should keep in mind when investing in this marketing channel.

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Forbes – 11 Smart Ways To Land Global Sponsorships For Branded Events

Sponsorships play a vital part in extending the reach of branded events. That’s why event marketers often seek to partner with companies that have established fan bases to help promote their events. Aside from streamlining outreach to an existing demographic, these partnerships also lend credence and status to the event. Ideally, the goal would be to land a global partnership with a major brand, but this is easier said than done.

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Forbes – 15 Marketing Strategies To Make The Most Of Customer Testimonials

It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position. Your company can promote its offerings and leverage peer-to-peer trust by amplifying customer testimonials and mobilizing organic brand ambassadors.

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